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Gareth Morgan: Imaginization

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Imaginization

Gareth Morgan
Sage Publications, 1993
1. udgave, 2. oplag 1997, 347 sider
ISBN 076191269X

"Imaginization" is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organizations and management and shows how we can find new roles in a changing, uncertain world.

Imaginization teaches by example, providing dozens of concrete illustrations and realworld case studies on how the approach can be put into practice. It shows:

How to develop new insights for your role as a manager
How to create more flexible and innovative forms of organisation
How to develop your own creative toolbox for meeting the challenges that lie ahead, and much more